UAB Juodeliai – American development strategy for the US market

The wood processing company UAB Juodeliai has won the selection procedure and was awarded the opportunity to cooperate with the world-class business school – UCLA Anderson School of Management. The prestigious programme of one of the best-known business schools in the world last year had involved 40 companies worldwide seeking to enter the US market. For the first time in history the candidate list included 4 Lithuanian companies. This year UAB Juodeliai has been selected to participate in an similar programme.

In the programme of this business school that ranks 18th in the 2018 Bloomberg Businessweek Best B-Schools global ranking, MBA student teams shall be performing an extensive US market analysis surveying 125–150 potential clients, market experts, distributors and shall attend 3–4 expositions. Based on their results the companies shall be given individual strategic business plans with specific recommendations on business development in the US market.

The first visit to the UCLA Anderson School of Management is planned in July this year. Two employees of UAB Juodeliai will be going to the US to visit the school. After the first meeting in the US, a student group assigned for the company shall be visiting Lithuania to see UAB Juodeliai production divisions and the final visit is to be organised in December this year in the US.